Senior Fullstack Engineer at Element Human
In January of 2023 I started work at Element Human building AdTech solutions enabling companies to pre-test their advertisements and receive feedback based on facial expression, emotion, and attention detection by analysing webcam footage from a test audience.
The backend was built primarily out of Python/Django backend services and a React frontend, with GCP providing the ops layer.
I led a rewrite of the core client facing data API from python into Rust/Axum, and substantially improved its performance and uptime through this rewrite.
The company made a large number of its employees redundent in June 2023 in order to secure profitability by reducing personnel expenses. I chose to leave alongside the rest of my departing colleagues in order to mitigate the risk of financial instability if the salary elimination was not enough.